UBS QUOD STUDIO
Partially a positioning challenge, partially a naming assignment, partially a design undertaking—the look and feel of UBS QUOD Studio, the Financial News 2013 Editor's Choice Award winner, iPad tablet app— was designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines. QUOD Studio was designed within the overarching naming and positioning developed for the Swiss Bank's execution and consulting platform, UBS Quant on Demand.

UBS QUOD STUDIO
Partially a positioning challenge, partially a naming assignment, partially a design undertaking—the look and feel of UBS QUOD Studio, the Financial News 2013 Editor's Choice Award winner, iPad tablet app— was designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines. QUOD Studio was designed within the overarching naming and positioning developed for the Swiss Bank's execution and consulting platform, UBS Quant on Demand.

161 FIFTH AVENUE WEBSITE
All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.

161 FIFTH AVENUE WEBSITE
All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.

161 FIFTH AVENUE WEBSITE
All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.

161 FIFTH AVENUE EMAIL CAMPAIGN
All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.

161 FIFTH AVENUE EMAIL CAMPAIGN
All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.

161 FIFTH AVENUE EMAIL CAMPAIGN
All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.

10,000 WOMEN SITELET
Designed as part of a multi-pronged campaign including ads, press materials, web banners and signage, this sitelet helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding.

10,000 WOMEN SITELET
Designed as part of a multi-pronged campaign including ads, press materials, web banners and signage, this sitelet helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding.

RECRUITMENT CAMPAIGN
Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included ads, posters, web banners and these HTML-coded emails. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology—presented with a fresh palette of colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant had never done before.

RECRUITMENT CAMPAIGN
Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included ads, posters, web banners and these HTML-coded emails. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology—presented with a fresh palette of colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant had never done before.

RECRUITMENT CAMPAIGN
Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included ads, posters, web banners and these HTML-coded emails. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology—presented with a fresh palette of colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant had never done before.